The Self-Taught Marketer Syllabus

Don’t rely on a 10 year old college textbook to teach you how to succeed in the digital-first age.

Welcome to the Practical Marketing’s self-guided syllabus. Follow this learning journey to build the knowledge and skills you need to start your career as a digital marketer.

Why I Created This Syllabus

I’ve been neck deep in digital marketing for nearly two decades. In that time I’ve planned and implemented marketing campaigns generating over $50 million in revenue, built multiple marketing teams in several different industries, grown and sold several different companies, and hired dozens of marketers for many different job positions. One thing I’ve seen time and again: most colleges are doing an abysmal job of equipping students with the skills they need to launch successful marketing campaigns. That’s why I created the Self-Taught Marketer Syllabus – to provide a simple, affordable way for anyone to get the real-world skills they need to become a digital marketing expert.

Adam Thompson, Creator of Practical Marketing

The Self-Taught Marketer Syllabus

Marketing Basics

Website Fundamentals

Positioning, Persuasion, and Copywriting

Search Engine Optimization (SEO)

Digital Advertising

Web Analytics

Conversion Rate Optimization

Email Marketing