Copywriting Formulas

Now let’s take a look at what good copy looks like overall. How does it start, what’s in the middle, and how does it end?

To do this, we’ll look at several popular, proven formulas for writing sales copy. These formulas can be incredibly useful when you’re starting out, showing you the key elements to include in your sales copy.

The main formulas we’ll look at are:

  • AIDA – Attention, Interest, Desire, Action
  • PAS – Problem, Agitation, Solution
  • PPBF – Pain Point, Benefit, Feature

These are three slightly different ways to approach/structure copy, each powerful in its own way.